La Clinica Per Rinascere
a real format for real people
"La clinica per rinascere" is the Italian version of "My 600-lb Life" edited by Endemol for Discovery.
The Italian version is based in Naples and is more focused on the drama of the main characters that are trying to lose weight and change their dramatic condition.
In this case the key word was "rebirth", the clinic in which the people was hospitalized was another important element while the weight-loss was just an added value, and also since the product is a documentary I wanted a more elegant and simple approach to the graphic elements.
I chose a simple dynamic sans serif and made it thinning as a metaphore of the path made by the characters, sometimes simplicity wins.