About me

I'm a digital investigator: I analyse how things work in order to reorganise them.For years that meant redesigning complex IoT and SaaS products — three of those years on a single one.

Now it mostly means design systems, and the part most of them get wrong. A design system only works if the people building the product actually follow it. So I don't stop at the drawing: I write the rules down in a form the tools can read — including the AI assistants that now produce a large share of the interface — so the system holds up in production instead of quietly drifting away from the design.

Motion is where I started, and it's the first thing a design system loses. Mine doesn't.

amaca.design is where I do this in the open: a design system I build, version and publish, in a form both people and AI tools can use. It's free, it's documented, and every change is on the record.

Currently — evolving Amaca, and building a tool that turns any design system into instructions an AI can follow.

A

Product Designer

Product Designer

Product Designer

Product Designer

Product Designer

bridging creativity and technology.

Over

10 years

10 years

10 years

10 years

10 years

navigating through

Complex Systems

Complex Systems

Complex Systems

Complex Systems

Complex Systems

and

Interactive Experiences

Interactive Experiences

Interactive Experiences

Interactive Experiences

Interactive Experiences

A

Product Designer

Product Designer

Product Designer

Product Designer

Product Designer

bridging creativity and technology.

Over

10 years

10 years

10 years

10 years

10 years

navigating through

Complex Systems

Complex Systems

Complex Systems

Complex Systems

Complex Systems

and

Interactive Experiences

Interactive Experiences

Interactive Experiences

Interactive Experiences

Interactive Experiences

A

Product Designer

Product Designer

Product Designer

Product Designer

Product Designer

bridging creativity and technology.

Over

10 years

10 years

10 years

10 years

10 years

navigating through

Complex Systems

Complex Systems

Complex Systems

Complex Systems

Complex Systems

and

Interactive Experiences

Interactive Experiences

Interactive Experiences

Interactive Experiences

Interactive Experiences

Skills

Design Systems

Design Systems

Design Tokens (DTCG)

Design Tokens (DTCG)

Design Engineering

Design Engineering

AI-Augmented Design

AI-Augmented Design

AI Agent Skills

AI Agent Skills

Product Design

Product Design

Motion Design

Motion Design

Interaction Design

Interaction Design

Information Architecture

Information Architecture

Complex Systems

Complex Systems

UX Research

UX Research

Prototyping

Prototyping

Design Ops

Design Ops

Usability Testing

Usability Testing

SaaS

SaaS

SaaS

Experience

Product Designer

Product Designer

Lutech

Lutech

Jul 2023 - Now

Jul 2023 - Now

UI/UX Designer

UI/UX Designer

Atos

Atos

Apr 2022 - Jun 2023

Apr 2022 - Jun 2023

Motion & Interaction Designer

Motion & Interaction Designer

Freelance

Freelance

Apr 2016 - Mar 2022

Apr 2016 - Mar 2022

UI/UX Designer

UI/UX Designer

Foneclay

Foneclay

Mar 2012 - Mar 2016

Mar 2012 - Mar 2016